Discover More: Innovation Processes

Former Harvard Professor Clayton Christensen essentially laid the theoretical groundwork for the “Innovator’s Dilemma”:
He said: “The secret to winning the innovation game lies in understanding what causes customers to make choices that help them achieve progress on something they are struggling with in their lives. To get to the right answers, Christensen says, executives should be asking: What job would consumers want to hire a product to do?”

He continues with: “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the product does a crummy job, we ‘fire’ it and look around for something else we might hire to solve the problem.”
Our approach will outline various potential “Jobs” for your company. But we go further than that: We also give you clear direction as to how you have to improve experiences for your audience and we advise you how to utilize existing and new technology to develop disruptive innovation for products, services towards entire business models.

We support you with technology and methodology to proto-type products, services and to develop resonating concepts.
We do this for businesses in B2C and B2B.